Marketing is not about touting features and speeds or comparing yourself to the other guys, it's about identifying your own story, your own core, and being very, very clear about what you are all about and what you stand for...and then being able to communicate that clearly, simply, and consistently.

People want to know who you are and what you stand for. In some cases the brand is core value.

Your Goals, Branding, Image and your Logo are very important and must state exactly who you are.

Whether you’re a new business starting out or one evolving , your logo, your business and use of a tagline must be spot on in conveying your overall business vision and customer experience - essentially your brand.

Your logo and tagline - your brand is the tangible face of your company, the first thing your customers see and think of. Conveying the right messages from the get go will influence potential customers, or substantiate your current clients perception of your company.

The value of both the tangible and intangible aspects of brand identity and logo development is an essential investment as your brand is the first and last thing to influence your sales.

Our business marketing services are about selling your ideas, trust, confidence and reputation.

In simple terms, Gillier Group helps small to medium sized businesses  grow through providing an outsourced marketing department capable of making a difference to their businesses.

Experienced in all facets of the marketing mix, our marketing model ensures that companies have a marketing manager, backed by a team of creatives, branding, social media, professional website presence, image, logos, business cards, advertising, public relations experts and more

Whether you are an established company is looking for high growth, a funded start-up or a business that is looking for experienced marketing professionals that understand the dynamics of business, generating leads, marketing and sales automation, branding and the online environment – Gillier Group has a high performance team with 100% in house capabilities.

Benefits of a strong brand:
A strong brand influences the buying decision and shapes the ownership experience.
Branding creates trust and an emotional attachment to your product or company. This attachment then causes your market to make decisions based, at least in part, upon emotion- not necessarily just for logical or intellectual reasons.

A strong brand can command a premium price and maximize the number of units that can be sold at that premium.

Branding helps make purchasing decisions easier. In this way, branding delivers a very important benefit. In a commodity market where features and benefits are virtually indistinguishable, a strong brand will help your customers trust you and create a set of expectations about your products without even knowing the specifics of product features.

A strong brand can make actual product features virtually insignificant. A solid branding strategy communicates a strong, consistent message about the value of your company. A strong brand helps you sell value and the intangibles that surround your products.

A brand will help you articulate your company’s values and explain why you are competing in your market.

Benefit from:

A qualified and experienced marketing manager who will run your outsourced marketing department and/or marketing project Gillier Group 's extensives systems and processes ensuring that we work harder, faster and smarter than competitors
Industry specific knowledge and capabilities in professional services, technology, manufacturing, logistics and marketing

An international creative team 
Experience in developing more than 30 different ways.
Ongoing marketing education, coaching and thought-leadership

Having a dedicated marketing partner for your business thru seminars,branding,image, professional websites and all the tools you need to bring your business exposure and traffic.

WEBSITE DESIGNS
CREATIVE DEVELOPMENT
GENERAL DESIGN
ART DIRECTION
MEDIA STRATEGY/GENERAL CONSULTING
LOGOS
BRANDING
MARKETING
IMAGE
BROCHURES
BUSINESS CARDS
CORPORATE PRESENTATIONS
ON CALL AND ONLINE IT SERVICES CORPORATE DATA BASES
CORPORATE GIFTS
MOBILE APPLICATIONS
E NEWS LETTERS AND MAILERS
CALL CENTRE OPERATIONS OVERSEAS (INCLUDING SALES AND CUSTUMER SERVICE)
LOGO CAR MAGNETS
DISASTER RECOVERY
PROJECT MANAGEMENT

Benefits from offshore Telemarketing Centres:

Gillier Group specializes in helping businesses with Telemarketing agents by working with well recognized International Call Centres.

By utilizing overseas Call Centres, your company will gain an international presence and near halve it s telemarketing costs.

Our Call Centres supply superior customer service, sales oriented; credibility to your business and you can expand quiet rapidly.

Gillier Group has a large number of services from Call Centre services, inbound and outbound, customer service, lead generation and sales.

We pride our selves on listening to our clients and intergrading a complete solution.

Our Call Centres have over 14 years experience in the industry, thus being the experts in their field.

Much of our experience has been gained in the banking business (credit cards, eftpos, superannuation, mortgages, loan facilities, debt collection and much more)
We also have telecommunication companies in such forms as inbound & outbound services as well as appointment settings.

Another service that Gillier Group has to offer is to assist with your scripts, reports, online systems, disposition and migration documents. We wil personaly train the Call Centre overseas on your specific campaign, scripts and receipe for success.

You maybe a small company looking for guidance and help to improve your customer service or inside sales operations. You maybe wanting to cut costs right down and expand or you maybe a larger company looking for experienced consulting to take your customer contact operations as a strategic part of the business.

Our neutrality has enabled us to provide objective on target consulting leading to the development of specific solutions for our clients. Our approach is designed to meet each client s individual and unique needs. We questions, lots of them and we listen. Our goal is to partner with you to find the right solutions for your challenges.

Superior Benefits

Most convenient way to service a customer with our services you are now just a call away from your customers- 24 hours per day, 365 days a year.

Lowest Cost channel to serve customers. Serving a customer over the telephone is up to 50% more cost effective than serving your client when they walk into your branch or showroom.

• Better quality and uniform customer service, our highly trained customer service agents and quality processes ensure that your customers are served quickly, efficiently and with the friendliness of a world class organization.
• Complete return on investment
• More control on operation costs
• Provide superior, continuous and flexible
• Worldwide experience in the Call Centre management industry
• State of the art Call Centre technology
• Incorporating the right procedures & processes
• International clientele
• Constant monitoring & review mechanism
• Innovation at all levels
• Inbound & Outbound service specialist
• Leader in providing cost effective, reliable products and solutions

We work together with you as our partner (the client) to make the program successful.

Benefits from SEO (Search Engines Optimization):

Search Engine Optimization helps your customers successfully find your products and services online faster with less effort.

The bottom line is an increase in motivated and interested customers to your website which means increased sales for your small business, club, school or association.

• Improve your Competitive Edge
• Expand Customer Base and target Audience
• Boost sales / Increase your return on investment
• Save time and money

Improve your competitive edge
Increasing the likelihood of customer finding you online means they are less likely to find your competitors. The faster and easier your products and services can be found, the more likely you will keep your current customers and increase your online market share.

Expand customer base and target audience
Search Engine Optimization makes your site easier to find and locate on the internet. It improves your ranking, increasing traffic and chances of making sales. By expanding your market online you are exposing your products and services to more motivated and interested customers.

Boost sales / Increase your return on investment
Studies show customers are 5 times more likely to purchase your products and services after finding your web site through a Search Engine rather than online advertising. Improved site ranking means an increase in customer visits means an increase in sales opportunities. Search results get the highest conversion rates, turning your website visitors into clients.

Save time and money
Search Engine Optimization saves you time and money by utilizing free search engine services to promote your products and services. Once your web site is optimized and submitted it will continue to be crawled and indexed by search engines and is maintained with minimal effort. The more popular your site gets over time the higher your search engine ranking will become.

Here are antoher 15 Reasons Why SEO for Business Can Not Be Ignored

1. The results are low cost

Providing you understand the complexities of SEO and have the time and resources to publish and promote valuable content, then the prime listings are within reach.
The problem is that most of the prime spots or keywords that have commercial importance have already been taken by organisations and they protect their property by dedicating resource and employing seo companies to make sure they remain there. Save time and money

2. Increase in traffic

As suggested above being higher up the search listings will naturally result in more traffic.  The simple fact is that as humans we are naturally lazy and this means that we click on the results that are presented to us rather than scrolling through page after page looking for something more relevant.

3. Improve brand credibility

Psychologically, the higher up the search engines your business is listed the better it looks for your brand or image. The reason being is that everyone knows and trusts Google to provide them with relevant and respectable results. Therefore by simply occupying results on the first page you are gaining respect in the eyes of your customers.

4. Demand driven

People use search engines when they have a need, if your web presence follows correct  search engine optimisation practices  then when a user lands on your site what they will find will be exactly what they are looking for and this can result in leads, sales and increased profitability for your business.

5. Focusing on SEO for business means practicing better web development.

Focusing on SEO results in a naturally better, more accessible website. This is due to the fact that to reach the dizzy heights of the first page of Google your website has to be structured in a way that the search spider can crawl effectively, meaning your site cannot have poor navigation, broken links or low quality content.

6. Promotion that does not sleep.

Having a well optimised web presence means that regardless of your office being open for business or not you still have a willing and able “sales person” available to answer questions, direct queries and win new business.

7. Forces your business to produce content

You might not initially see this as a benefit of SEO but let me explain. The simple fact is that each and every business has skills and expertise that help their customers solve problems.

When you enter into an SEO campaign one of the things that you need to do is constantly provide the search engine with fresh, relevant and quality content. This means that you can leverage the knowledge that your business has and publish it for all to see.

I am not talking about giving away valuable secrets, what I am saying is that the more people can see for themselves about what you do and how you can help them, then  the greater the chance of them choosing you when they are in need of your services.

8. SEO can help you achieve your business goals

If you want more customers, more leads and more sales then the internet is a huge marketplace where customers are becoming less and less cautious when it comes to purchasing items. Therefore, if your business goals are to raise sales and increase profits, the internet is a fantastic platform from which to reach a greater audience and help you achieve those goals.

9. SEO Attracts PR

Let’s say that your business specialises in traffic management solutions and there is an incident which is causing a stir in the media. The journalist writing the story needs a traffic management specialist and to find one they use the search engines.
If your business is optimised for traffic management and you make it easy for the journalist to contact you then you could find yourself getting interviewed and as a result getting a horde of free publicity.

10. You can expand an existing business

If your business is predominantly online then adopting a professional seo service  can allow you to tap into a different market or engage with your existing market place further.

You have (almost) unlimited customer reach. The population of the internet is about 2.1bn and growing rapidly each and every day. By harnessing effective SEO strategies you can target a niche marketplace on the other side of the world, or strengthen your position against a bigger competitor.

11. You can go local

Reaching consumers based on their proximity to your business and their need for your experience is a present reality, and many are already reaping great benefits. For business owners big and small, local search engine optimisation has levelled the playing field when it comes to raising awareness, and attracting and retaining customers as well as rewarding them for their loyalty.

Just because your town only has 40,000 people it does not mean there is not a demand for your product or service.

12. Your competitors are doing it

Whatever business niche you pertain to you, know that if you type in lawyer, doctor, plumber or landscape gardener in the search engine results page you will likely see someone you know. The internet is part and parcel of doing business and if you want to be on the internet and in with a shout of connecting with people when they need your service then you need to think about SEO.

13. You don’t have to be the biggest fish in the pond

We all know that money talks and quite often it is the businesses that are willing to invest the most will get the prime listing. However Google in their wisdom have made changes to their algorithms to allow each and every business to compete on the same level. Therefore if you can produce the best, most relevant content that people engage with, then you too could find yourself benefiting from the top spots.

14. You cultivate networking relationships

Social Media is becoming more and more of an important factor when it comes to SEO. The more places where your pages are indexed online in relation to your field then the greater the chance you have of connecting with other people in your niche that in turn could result in joint ventures, business partnerships and, of course, increased profits.

15. Better ROI

Due to the high rate of keyword inflation, paid search in terms of PPC can be cost prohibitive for many small businesses and therefore an ongoing SEO for business campaign returns a far greater return on investment over the long haul.

Search engine optimisation is not a fad or something that can simply be ignored; users are being conditioned in how to use the internet to purchase everything from face lifts to houses. If you are in business then your goal is to make a profit, to make a profit you need sales, to make sales you need leads, to get leads you need to prospect and advertise. SEO for business is part of the online package you need to consider. When used correctly and creatively it can become one of the most beneficial tools in your online marketing tactics.